The DEAL© Influencing Model That Gets Results

A simple, practical framework to help managers influence behaviour in real conversations.

This short guide introduces DEAL© - a practical influencing model designed for real workplace conversations.

It’s not theory.
It’s not scripted.
And it’s not about saying the “right” thing.

It’s about helping managers influence outcomes when conversations actually matter.

Inside the guide, you’ll discover:

  • Why conversations often don’t lead to behaviour change

  • A simple structure to influence with clarity and confidence

  • How to create buy-in instead of resistance

  • Practical examples you can apply immediately


No "i" In Clare - Actor-led Training for Real Behaviour Change